El Rey del Mundo

Appointment

El Rey del Mundo has long been a staple for budget-conscious buyers. It’s a brand name that’s been around for over a century, earning trust with cigars that deliver in presentation, experience, and price. Now, this long-standing heritage cigar brand is adding something new to its portfolio: El Rey del Mundo Appointment. They’ve built the cigar on the concept of “choosing the right cigar for the right moment,” and it lives up to that idea. Whichever cigar your customers pick from this series, they won’t be disappointed. Appointment feels like it costs more than it does and smokes like it too. The Appointment line keeps El Rey’s value-focused DNA intact, but it pushes the blend into new territory. Scandinavian Tobacco Group teamed up with the Eiroa family in Honduras to bring it to life. The cigars are rolled at STG’s HATSA factory, but the Eiroas had their hands in the process. If you’ve stocked Punch Golden Era or King of the World, you’ve already seen what this partnership can do. Now that same collaboration brings the Appointment with a complex profile usually reserved for more pricey cigars. This gorgeous cigar is built around a Honduran Cameroon-seed wrapper, the standout feature in this line. Most of what’s grown under that seed tends to end up on pricier cigars, and for good reasons. When it’s done right, you get a toothy texture and a signature pop of spice that’s easy to spot at the first draw. The binder is a thick and sturdy Connecticut broadleaf. The filler combines Nicaraguan and Honduran tobaccos bringing a mix of rich, darker notes and brighter, earthy balance. Together, they build a genuine rich profile that includes the classic Cameroon spice. Then some rounder flavors come in like the juicy part of plum fruit, and a hint of sweetness. It plays well with sweet drinks like a port, cola, or even a bourbon on the sweeter end. There are three sizes and come available in a box of 20. You have the El Rey del Mundo Appointment Robusto 5x50, the Appointment Toro 6x54, and the Appointment Gordo 6.5x60. This is a workhorse line with enough character to keep your regulars interested and enough quality to surprise the budget-conscious customers. If you’re looking for something that bridges the gap between value and premium quality, El Rey del Mundo’s medium-bodied series is an easy addition to include in your stores. There’s name recognition, there’s quality in the blend, and the price point alone will draw all kinds of shoppers. Invest in this top-shelf cigar by ordering at Santa Clara Cigars.