Black Label Trading

Co. Eletto

The Black Label Trading Co. Eletto is a new limited release built to honor the 10th anniversary of Fabrica Oveja Negra, the Esteli-based factory that produces every cigar in the Black Label and Black Works Studio catalogs. The name Eletto, meaning “chosen one” in Italian, marks the cigar James Brown selected to celebrate the decade-long run of the factory he helped shape. More than anything, it’s a cigar designed to show exactly what their factory and master cigar makers do best. If you’ve been stocking Black Label Trading Co. cigars for a while, you already know what you’re getting. The brand launched back in 2013 with a focus on “less is more” centered on keeping their blends exciting with just a few cigars in their portfolio. This philosophy, along with James Brown’s connection to Central America and deep appreciation of the cigar world, elevated his company to the world stage, and people have taken notice. Their premium, methodical, rich, aesthetically pleasing, and bold products continue to fly off the shelves to this day. That alone makes the Eletto the obvious choice to showcase in your store.The Eletto is wrapped in a Connecticut Broadleaf, with an Ecuadorian Habano binder, and a premium Nicaraguan filler blend. The profile hits hard from the start with pepper, dark roasted coffee jumping out right out of the gate. Throughout each draw, deeper flavors emerge like raisins, brown sugar, oak, spice, and sweet cream, delivering an incredibly balanced full-bodied experience. If your customers are looking for depth, power, and texture, this is the one you point to. The line includes three vitolas, each available in limited quantities. They include the Black Label Trading Co. Eletto Corona Gorda 5.25x46, Eletto Short Robusto 4.5x52, and the Eletto Toro 6x50. Production for the Corona Gorda was capped at just 400 boxes, while the other two are available at just 800 boxes globally. If your customers already buy Black Label, this one needs no pitch. For those new to the brand or looking to upgrade to a premium full-bodied cigar, Eletto is the smart choice. Overall, it’s a beauty with strong visual design and a broadleaf wrapper that drives interest once it’s on the shelf. Be one of the few stores to offer your customers a memorable, bold Nicaraguan blend from an established brand. Stock up at Santa Clara Cigars while supplies last.