In last month’s edition of the Retailer Corner we gave you advice on how retailers should prepare for the IPCPR Trade Show. We hope you found that information helpful when making buying decisions on the trade show floor. But remember, your work for the trade event doesn’t end at the close of the show, because you still have to receive and sell the product you purchased. In this month’s article we focus on what you should do after the show to maximize your sales, and transition newly released products into your store.

Keeping your customers informed of the latest cigars to hit the shelves can help create customer loyalty to your store. It’s always a great idea for brick and mortar retailers to have an active email list of their customers, and send out email announcements when the latest cigars arrive. If you wait for your customers to inquire on a cigar then you take the risk of losing business to online retailers who regularly email adult consumers about products.

One aspect new retailers discover after their first IPCPR trade show is often products that were showcased on the trade show floor don’t always ship immediately after the show. It’s imperative to prepare the display, merchandise appropriately and sell the product as soon as it arrives.  A specific counter or area to display products that you just received is perfect as this makes it easier for your adult cigar customers to easily locate and expand their smoking horizons.

Before these products ship to your store it’s important to create space on your shelves. The easiest way to do that is to get rid of facings that are not moving by putting them on a clearance rack. In a past Retailer Corner we discussed the important role a clearance rack plays in getting rid of product that isn’t turning, and it also allows you to finally see a return on investment.

If you were unable to attend this year’s show, and wish to see some of the products released check out our August catalog as we will be receiving in-stock the Romeo y Julieta 1875 Nicaragua and Punch Diablo very shortly. Also, be sure to check out our “What’s New” section of our website to find out about the newest releases. You can view this section here: https://www.santaclaracigars.com/what-s-new

We hope you found this month’s edition of the Retailer Corner informative and helpful in preparing for the latest products you will be receiving from last month’s IPCPR trade show. Preparing ahead of time will allow you to maximize your shelf space and revenue.