Retailer Corner Edition No. 22 – December – Alec Bradley Cigars

Retailer Corner Edition No. 22 – December – Alec Bradley Cigars

In 1996, during the heart of the cigar boom that would forever change the cigar industry, a new cigar company would emerge. This brand would be one of the few new cigar makers to survive the eventual decline that would occur once the boom was over. That brand would be named Alec Bradley Cigars. Alan Rubin, the owner of Alec Bradley named his brand after his two sons, Alec and Bradley.

Cigar maker Alan Rubin had one goal when he started: to give adult cigar smokers one thing, an unforgettable experience. His first brand was Bogey’s Stogies, which was released in 1997. The idea behind Bogey’s Stogie was to create a cigar meant for the golf course. When Bogey’s Stogies ended up producing less than stellar results, Alan found himself in debt. But in 2000, Alan’s fortunes changed when he worked with Ralph Montero to blend their first hit, Occidental Reserve.

Nearly 20 years later, Alec Bradley continues to make cigars that provide a great experience for the adult consumer and great sales for the retailer. In 2011, Alan would see the results of his hard work and passion pay-off when Cigar Aficionado bestowed the #1 ranking to the Alec Bradley Prensado Churchill in its annual Top 25 Cigars list.

In the nearly eight years that have passed since Alec Bradley received that #1 ranking, Alan has continued to make great new cigars including Black Market, Nica Puro, The Maxx, Project 40 and Magic Toast. In 2019, Alan announced a partnership with legendary infused cigar maker, Lars Teten to re-introduce these unique and intriguing cigars back into the marketplace. All of these great brands are proof that Alan’s dedication to consumers and retailers is alive and well in his cigars. In 2018, Alan Rubin saw his sons, Alec and Bradley, do something bold and exciting when they started their own company, Alec and Bradley Cigars. Alan’s sons wanted to create and blend their own cigar, so Alan told them they would need to invest their own money in this project. It was important to Alan that his sons understand the consequences and risks of creating a brand, so they needed to invest in their idea. Their first brand was Blind Faith, which has a boldness that illustrates the risk Alec and Bradley were taking in this venture. In 2019, they also released the Gatekeeper, which was a collaboration between the sons and legendary cigar maker, Ernesto Perez-Carillo.

Santa Clara Cigars is proud of the great relationship we have with Alec Bradley Cigars. Here at Santa Clara, we have a large selection of brand offerings from Alec Bradley. We believe these would make a great addition to brick and mortar stores, because of the commitment Alan Rubin has made to producing great cigars. Please be sure to check out our full selection of Alec Bradley cigars at https://www.santaclaracigars.com/brand/alec-bradley-cigars.